Danny Lim is an Art Director and has done digital work across a wide variety of major brands, from Nokia, HP, Nike, HSBC, Sony, MasterCard and Diageo.

He believes that great ideas doesn't necessarily have to come in the form of a smart liner or a gimmicky banner ad. Instead, great ideas appear in strange guises; a blender that tries to blend anything, including an iPhone, a creepy fella wearing a king mask or a cult for musically inclined runners.

Here's a simple video reel showcasing some of the work he has done thus far. Enjoy!

To create advocacy amongst Johnnie Walker drinkers, we devised a digital campaign revolving around the Johnnie Walker's five whisky labels.

Each site experience reflects the spirit of the particular whisky label via an adventure game, a PaperVision 3D Racing Game or simply, a bid to create the World's longest toast ever. The website is currently in development.

What are the songs you want to be played on your funeral? What are the 10 things you want to do if you only got 1 month to go?

Tackling the issue of Dying well has always been not easy. So we went in with ideas with social currency, ideas that our audience would feel compelled to share and talk about.

Who doesn't want a reason to share their eclectic taste of indie music with their friends?

For an electronics brand like Sony to step into the world of sports marketing, we were tasked with the job of creating a site to create hype around World Cup 2010 and Sony HD product range.

The Enigmatic Army is an underground collective of alternative bands and artists.

Working with a couple of friends, we proposed to create a digital platform generic enough to house a wide genre of bands, yet flexible enough for each band to have their own identity on the site.

If your holiday was a movie, What would yours be?

Hinging on this idea, we pitched for the MAS Holidays with a campaign where users can submit their holiday videos and have them 'spoofed' into different genre of movies.

At the same time, we proposed an entire revamp of their current website with a clean and modern feel to it.

This was one of the more exciting yet challenging pitch we had so far. The challenge was to propose a next-gen Car Configurator App for Mazda.

Utilising contextual menus and a widget dashboard approach, we proposed an end-to-end solution for them.

Working in tandem with JWT to launch a brand-new credit card for HSBC, we created a digital launch campaign based on a simple personality quiz that reflects your lifestyle and how the card can help you.

To create awareness around Nike’s Sportswear Holiday’07 collection, we proposed and created a site where users can try out the entire season of Nike Sportswear collection.

The humble notebook and pen.

Doodles, ideas, meeting notes, random thoughts, rants, meeting gossips. They are all in here. I guess there's always something romantic about seeing how a humble sketch transforms into a real piece of work that goes out there.